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The Paragon

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The Paragon

Paragon is an upmarket shopping centre on Orchard Road, Singapore. Widely recognised for her luxe-shopping ambience and commitment to branding, quality and style, Paragon has been making the shopping experience exciting, varied yet organised, with specific levels dedicated to different needs of the shoppers.The 18-storey shopping centre was designed by Kumpulan Senireka Sendirian Berhad, a Malaysian architectural firm. It was redeveloped in the late 1990s, transforming it into a modern glass-covered building. She has been described as “posh and sleek” .In January 2008 Paragon embarked on a $82 million facelift which included a $37 million land premium to expand her commercial space which saw the addition of three more floors of office and medical space as well as new retails stores.Led by the famed architecture firm DP Architects, the makeover was completed in Dec 2008. Paragon emerged with a contemporary and elegant facade, enhancing its retail environment and shopping experience for shoppers. Securing an even stronger positioning as an upscale shopping mall with its diverse mix of international brands appeal.The renovation was also in step with the URA's call to building owners to create more interesting and unique building facades to enhance the vibrancy of Orchard Road.With over 200 shops on six floors devoted to fashion, dining, lifestyle, fitness, health and beauty, Paragon has gained the reputation for being a prominent shopping icon along Orchard Road. Paragon has achieved a balance between fashion and other lifestyle pursuits such as home furnishing, sports and fitness as well as health, spa and beauty while maintaining its high-end personality.One of Paragon’s greatest appeals is its cluster of international brand flagship stores. These include high fashion labels Tod's, Prada, Miu Miu, Jimmy Choo, Anteprima, Dunhill, Etro, Ermenegildo Zegna and Burberry. Gucci opened its flagship store with five storeys of shopfront presence on the facade in Feb 2010. Complementing high fashion are high-end accessories that include premium watches, pens and jewellery retailers such as Yafriro, Cortina Watch, Mondial, Mont Blanc, Larry Jewelry, and Loang and Noi, among others, as well as exquisite crystal specialists Daum, Lladro and Liuligongfang.

Practical Information

Location: 290 Orchard Road, Singapore 238859

Official site: http://www.paragon.com.sg

Parking: 416 car spaces

Size: 1 015 000  ft² (94 300 m²)

Owner: Orchard 290 Ltd

Opened: 1998

Nb of stores: 205

Anchor tenants: 4

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The Paragon –

Paragon is an upmarket shopping centre on Orchard Road, Singapore. Widely recognised for her luxe-shopping ambience and commitment to branding, quality and style, Paragon has been making the shopping experience exciting, varied yet organised, with specific levels dedicated to different needs of the shoppers.The 18-storey shopping centre was designed by Kumpulan Senireka Sendirian Berhad, a Malaysian architectural firm. It was redeveloped in the late 1990s, transforming it into a modern glass-covered building. She has been described as “posh and sleek” .In January 2008 Paragon embarked on a $82 million facelift which included a $37 million land premium to expand her commercial space which saw the addition of three more floors of office and medical space as well as new retails stores.Led by the famed architecture firm DP Architects, the makeover was completed in Dec 2008. Paragon emerged with a contemporary and elegant facade, enhancing its retail environment and shopping experience for shoppers. Securing an even stronger positioning as an upscale shopping mall with its diverse mix of international brands appeal.The renovation was also in step with the URA's call to building owners to create more interesting and unique building facades to enhance the vibrancy of Orchard Road.With over 200 shops on six floors devoted to fashion, dining, lifestyle, fitness, health and beauty, Paragon has gained the reputation for being a prominent shopping icon along Orchard Road. Paragon has achieved a balance between fashion and other lifestyle pursuits such as home furnishing, sports and fitness as well as health, spa and beauty while maintaining its high-end personality.One of Paragon’s greatest appeals is its cluster of international brand flagship stores. These include high fashion labels Tod's, Prada, Miu Miu, Jimmy Choo, Anteprima, Dunhill, Etro, Ermenegildo Zegna and Burberry. Gucci opened its flagship store with five storeys of shopfront presence on the facade in Feb 2010. Complementing high fashion are high-end accessories that include premium watches, pens and jewellery retailers such as Yafriro, Cortina Watch, Mondial, Mont Blanc, Larry Jewelry, and Loang and Noi, among others, as well as exquisite crystal specialists Daum, Lladro and Liuligongfang.

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